Amazon, UPS and Nike lead new wave of US layoffs linked to AI and cost cuts

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Major US companies have announced plans to cut more than 52,000 jobs in a fresh round of workforce reductions, as executives cite the need to simplify organisations, curb costs and fund investment in artificial intelligence.

The companies include Amazon, United Parcel Service, Dow, Nike and Home Depot. Together, the reductions amount to roughly 52,000 roles, with several firms explicitly linking the moves to automation, AI deployment or broader efficiency programmes.

The announcements add to a growing debate about whether the US labour market is losing momentum after a period of strong hiring and low unemployment following the pandemic-era rebound. While overall layoffs remain below pre-pandemic norms, hiring has slowed and some measures of joblessness have begun to edge higher.

Economists say the latest cuts illustrate two overlapping trends: companies are adjusting headcount after rapid expansion during the pandemic, and they are attempting to reallocate spending towards AI and automation as investors scrutinise returns from large technology outlays. David Mericle, Goldman Sachs’ chief US economist, told the Financial Times that companies were increasingly discussing layoffs and were ā€œhappy to useā€ AI to reduce labour costs.

The largest single reduction in the group comes from UPS, which said it would eliminate up to 30,000 jobs. The package delivery group has been shifting its business mix away from lower-margin volumes, including by reducing exposure to Amazon shipments, while also pursuing an efficiency drive across its network.

Amazon confirmed 16,000 corporate job cuts in a second major round of redundancies in roughly three months, part of a broader restructuring under chief executive Andy Jassy aimed at reducing layers of management and trimming underperforming activities. Reuters reported the reductions would affect areas including Prime Video, Amazon Web Services and human resources.

Dow, the US chemicals group, said it would cut about 4,500 jobs — around 13 per cent of its global workforce — under a restructuring plan it said would boost profitability. The company described a shift towards greater use of AI and automation and said it expected to incur significant severance and restructuring costs as it reorganised operations.

In retail and consumer goods, Home Depot said it would lay off 800 corporate employees as it streamlined parts of its store support centre, with reporting indicating the changes were concentrated in technology-related roles. The company also set out a full-time return-to-office requirement for corporate staff from April 2026.

Nike, meanwhile, confirmed it would cut 775 employees in the United States, with reports linking the move to increased automation in distribution and supply chain operations. The job cuts come as the company continues a multi-year effort to adjust costs and logistics capacity.

The timing of the layoffs has attracted attention because they follow a period in which the labour market appeared resilient despite higher interest rates. The unemployment rate stood at 4.4 per cent in December, down from 4.5 per cent in November, and Federal Reserve officials have described some signs of stabilisation. At the same time, the Financial Times reported that average unemployment duration has increased to 11.4 weeks, the highest level since 2021, and job seekers are taking longer to secure new roles.

Some economists characterise the current environment as one in which companies are reluctant to hire aggressively but also hesitant to shed staff broadly, resulting in a slower-moving market where individual large layoff announcements can dominate headlines without reflecting a uniform economy-wide downturn. Felix Aydal, an economist at Indeed, told the Financial Times that layoffs had not been ā€œabnormally highā€ over the past year compared with pre-pandemic levels, while hiring was ā€œmuch slowerā€ than historically typical.

The post-2020 pattern helps explain the adjustment now under way. Many companies expanded quickly during the pandemic as online commerce surged and fiscal stimulus supported demand. Since then, uncertainty over trade policy, growth and the pace of AI adoption has pushed companies towards tighter cost control and more cautious staffing decisions.

For investors and policymakers, the key question is whether AI-driven efficiency efforts translate into broad-based job losses or remain concentrated in certain functions, such as corporate support roles, logistics optimisation and back-office processes. The January announcements suggest that, at least among some of the largest employers, AI and automation are being used not only as growth tools but also as a rationale for rethinking staffing levels and organisational structure.

EU Global Editorial Staff
EU Global Editorial Staff

The editorial team at EU Global works collaboratively to deliver accurate and insightful coverage across a broad spectrum of topics, reflecting diverse perspectives on European and global affairs. Drawing on expertise from various contributors, the team ensures a balanced approach to reporting, fostering an open platform for informed dialogue.While the content published may express a wide range of viewpoints from outside sources, the editorial staff is committed to maintaining high standards of objectivity and journalistic integrity.

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